Amazon.com Inc recently launched its video-on-demand service, Prime Video, in nearly every country except China, pitting itself against video-streaming pioneer Netflix Inc.
Prime Video, home to popular shows such as "The Grand Tour", "Transparent" and "The Man in the High Castle", will now be bundled with Prime subscriptions in 19 countries including India, Canada and France.
Amazon Prime has been here for many years, but its biggest incentive for customers had been expedited two-day shipping. In the U.S. and a few international markets, Amazon Prime also featured a video and music service, as well as other perks for subscribers.
Now Amazon Prime Video, which includes shows like Transparent, The Man in the High Castle and The Grand Tour, has opened its online doors around the world. In other new regions including Bangladesh, Prime Video customers will have to pay $2.99 or €2.99 per month for the first six months, after which the price will be doubled to $5.99 or €5.99.
Amazon has been spending heavily, sometimes at the cost of profits, on the creation and marketing of movies and TV shows. The company hopes that people will sign up for its Prime service to watch these videos - and in turn buy more goods from its online store to make the annual subscription worth it.
The Prime Video launch comes almost a year after Netflix Inc went global with its video-streaming service - rolling it out in more than 130 countries with the notable exception of China.