The British actor has put his dreamy voice to good use in a video that announces: "I'd like you to be my Valentine. That's right, love. Just you and me. No one else around." Little wonder the video has gone viral and attracted 2.4 million views within hours of its posting. Elba hasn't made the offer because he's desperate and dateless; it's all for a worthy cause - raising awareness of W.E. Can Lead.
The charity organisation "envisions a world where every girl receives a quality education, her inherent potential is fully realised and she is able to influence her world". "W.E. Can Lead is committed to ensuring young girls receive the educational opportunity, leadership development and mentoring support necessary to become the new generation of female leaders across the continent of Africa," its website announces.
"Safe spaces are created for girls to learn critical life skills, build self-esteem and defy the cultural norms that hinder them from fulfilling their full potential." Elba is using his celebrity influence to help raise money for the charity, with donations enabling entry to the competition. It's proved a successful marketing campaign. - Agencies