A day-long Bangladesh Brand Forum Seminar-2017 was held under the theme of "Branding in Digital Age" at Hotel Le Méridien in the city on Saturday which is jointly powered by Dhaka Bank Limited and Beximco.
American International University-Bangladesh (AIUB) presents this flagship event of Bangladesh Brand Forum was aimed at inspiring the CXOs, Heads of Marketing, Brand Managers, Agency Heads, Operation Heads, Digital Marketing Department and Leaders of Bangladesh to be a part of the digital transition that is going to change Bangladesh in a positive manner.
Pro Vice Chancellor of AIUB Dr. Charles C Villanueva started with the welcome note of the day inviting all the guests to the daylong seminar. Managing Director and CEO of Dhaka Bank Limited Syed Mahbubur Rahman was given a special note while the opening speech was given by the Managing Director & Founder of Bangladesh Brand Forum Shariful Islam.
Previous to this seminar Bangladesh Brand Forum celebrated its 10 years anniversary on the day before and also organized the annual Board of Management meeting of Asia Marketing Federation (AMF) for the first time in Bangladesh in the Grand Ballroom of Le Méridien in the city.
A total of 32 representatives from 16 different member countries attended the board meeting to focus on the year's theme: "How to collectively make AMF more impactful through multilateral collaboration."
The seminar was graced by around 350 participants and guests including a number of CXOs, Heads of Marketing, Brand Managers, Agency Heads, Operation Heads, Digital Marketing Department and Leaders of Bangladesh.