To celebrate 55 glorious years in Bangladesh, The Coca-Cola Company on Saturday launched ‘Thums Up Charged’, a stronger variant of the company’s flagship brand ‘Thums Up’, with a strategy to expand the brand offering more choices to consumers.
Present during the launch event at Radisson Blu Water Garden of the capital were T. Krishnakumar, President, Coca-Cola India & South West Asia, Ishteyaque Amjad, Vice President Public Affairs & Communications, Coca-Cola India & South West Asia, Vijay Parasuraman, Vice President, Marketing, Coca-Cola India & South West Asia, Shadab Khan, Managing Director of Coca-Cola Bangladesh Ltd.; Tapas Kumar Mondal, Managing Director of International Beverages Private Ltd.; A.S.M Mohiuddin Monem, Deputy Managing Director, Abdul Monem Limited, along with the other high officials from Coca-Cola Bangladesh.
T. Krishnakumar, President, Coca-Cola India & South West Asia said, “It is indeed a remarkable moment for us, as Coca-Cola celebrates 55 glorious years in Bangladesh. Coca-Cola across the globe, is accelerating forward towards becoming a total beverage company by broadening its product portfolio and entering new product categories.In Bangladesh we have identified a potential space for the Bangladesh youth – the need for recharge. The launch of Thumbs Up Charged addresses this with its unique strong taste, fizz and ingredients that will help ‘charging you up’.
Shadab Khan, Managing Director, Coca-Cola Bangladesh said, “Thums Up believes in a unique expression of masculinity that challenges us to believe that “heroism is a choice”. By personifying this, the brand has become a metaphor for uncompromising attitude or the “hok tolpar spirit,” that inspires us to unleash our potential.”
The 250 ml PET bottle of Thums Up Charged is first being rolled out in the key cities of Bangladesh at a price of BDT 25 and will soon be available all over the country.
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