After Blue Whale Challenge claimed many lives around the globe, another online game has sparked fears amongst parents and netizens.
'Momo Challenge' uses platforms such as WhatsApp, Facebook, and Youtube.
The suicide of a 12-year-old girl in Argentina has been linked to the Momo Challenge.
Police said in a statement: "The phone has been hacked to find footage and WhatsApp chats, and now the alleged adolescent with whom she exchanged those messages is being sought."
According to the Metro, Momo is a social media account and uses artwork. Using images of a woman with scary features, the game pushes participants to follow instructions while they are asked to communicate with an unknown number.
Violent and scary images are used to threaten the players in case they don't follow orders.
The game is likely a way for criminals to steal data from people and then extort them, Rodrigo Nejm of Brazil's NGO Safernet told BBC News.
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