The advent of social media has impacted large religious festivals like Eid ul Adha, set to be celebrated in Bangladesh tomorrow (Wednesday) with the usual fervour and camaraderie, and for some even an appreciation of its essential message of sacrifice.
With the vast majority of Muslims across the world celebrating Eid on Tuesday, Facebook, the most popular social media platform in the world, greeted all Muslims across the globe on login today.
Its video post wishing a very joyous Eid for the Muslim ummah has already reached 8.5 million shares.
Social media is particularly allowing previously distant figures, like serving political leaders, become more accessible to the public, and such festivals like Eid are the perfect opportunity for them to reach large audiences. .
On his verified Facebook page, Canadian Prime Minister Justin Trudeau wished all Muslims across the world on the eve of Eid saying, "Eid Mubarak! Sophie and I send our best wishes to Muslims in Canada and around the world as they celebrate Eid al-Adha."
"Eid-ul-Adha is a time to reflect on lessons on sacrifice and show compassion to those in need," the Canadian prime minister also said in the video posting.
The US Embassy in Dhaka wished all Bangladeshis the best in offering advance Eid greetings, aware of the celebrations here arriving a day behind the rest of the world.
Meanwhile, the nature of Eid greetings has drastically changed now, as most people turn to social media platforms for reaching out to each other instead of sending cards.
Apart from exchanging greetings, social media allows them to practically demonstrate how their entire day progresses with non-stop messages and updates including images.
Social media sites and instant messaging apps, including Facebook, Instagram, and Whatsapp, have been flooded with 'Eid Mubarak' greetings for a couple of days centering Eid ul Adha.
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