Apple Inc said on Thursday it will host an event on Sept 12 at the Steve Jobs Theatre in the company's Cupertino, California, campus, where it is widely expected to unveil new iPhone models.
Analysts believe Apple plans to release three new smartphones this year, including one with a larger display than previous models. Analysts also expect Apple to release an iPhone with an edge-to-edge display similar to the iPhone X but using less-costly LCD screen technology.
Apple's event invitation made heavy use of the colour gold, fuelling speculation on social media that the company plans to launch a gold-colored successor to the iPhone X, which was made available only in silver and grey last year. Documents filed at the US Federal Communi-cations Commission unsealed earlier this year showed Apple had sought approval for a gold version of its iPhone X, but it never released the colour.
A few hours after Apple's announcement, 9to5Mac, a technology news website, posted photographs of two gold iPhone models stacked on top each other, with a larger-screened model on the bottom. Both models resemble the current iPhone X.
The site said the new flagship model will be called the iPhone XS and that Apple also plans to release a new version of the Apple Watch with a larger display by reducing the edges around it. 9to5Mac told Reuters the photographs were not mockups and represented Apple's actual planned products but declined to say how it had obtained them. Apple did not respond to requests for comment about the authenticity of the photos.
Apple shares were up 2.2 percent at an all-time high of $227.97. Apple has for years released its new phone models in the second week of September, and often updates other product lines such as the Apple Watch at the event.
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