Coca-Cola Bangladesh, along with Kewkradong Bangladesh, has recently successfully concluded the eighth edition of the coastal cleanup and marine conservation drive along the beach of St Martin’s Island as part of its global commitment to create a “World Without Waste” by 2030. The ambitious goal entails facilitating collection and recycling the equivalent of every bottle or can that the company sells globally by the envisioned time frame. The two-day activity was organized in sync with 32nd annual International Coastal Cleanup®, at St. Martin’s Island, Bangladesh’s only coral island.
The partnership aims towards paving the way for a sustainable and clean environment along the waterways while also driving discussion to understand the causes of marine debris and raising awareness on the harmful effects of marine littering. Volunteers from all walks of life, including students, school teachers and professionals from all over the nation, engaged in collection and segregation of waste and interacted with and sensitized the beach goers on importance of marine conservation. Representatives from Union Parishad along with the Panel Chairman, Md. Abdur Rahman, also took part in this initiative. The information gathered through this initiative will be uploaded to Ocean Conservancy’s global ocean trash database. The slogan for this year’s campaign is ‘Pick it up, clean it up, sea change.’ On the second day of the event, notebooks with awareness messages were distributed to the local students of St. Martin’s Island.
International Coastal Cleanup is the world’s largest volunteering effort attracting thousands of participants to help collect millions of pounds of waste and debris from beaches, lakes and waterways. In the last eight years through this initiative by Coca-Cola Bangladesh and Kewkradong Bangladesh, around 4,000 people have volunteered and collected over 9,600 kilograms of marine debris. This year, 500 volunteers collected 1,200 kgs of marine debris.
Coca-Cola Public Affairs and Communications (PAC) Director of Bangladesh, Shamima Akhter said, “The scenic beauty of St. Martin’s and its beautiful coral island attract lots of tourists and therefore there has to be sustained awareness on responsible coastline conservation. This is our eighth edition of the coastal cleanup drive and we hope that together we will be able to create a world without waste.”
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