Published:  01:46 AM, 10 August 2019

Truefitt & Hill opens its door in Dhaka

Truefitt & Hill opens its door in Dhaka Mr. Mukarram Husain Khan, Chairman, Royal Affairs Ltd speaking on the press conference of Truefitt& Hill. T & H launches luxury men's grooming service in Bangladesh.
Having groomed the monarchs of Great Britain for over 200 years through nine consecutive reigns, Truefitt & Hill (T&H) continues the legacy by bringing their sophistication to Dhaka, Bangladesh. The uber millennials of Dhaka can now allow a day to themselves for all their grooming needs as T&H brings their world renowned grooming services to one of the largest metropolises in South Asia.

Truefitt & Hill, established in 1805 by William Francis Truefitt, styled himself as hairdresser to the British Royal Court and the firm received their first Royal Warrant from King George III. Today, Truefitt & Hill holds a Royal Warrant by appointment to the Prince Philip, Duke of Edinburgh.  In today's day and age, grooming is an inseparable part of one's life. A regular grooming session is becoming a way to relax and unwind for many. Hence, Lloyds Luxuries Ltd., a renowned name in the space of luxury grooming in India, embark to capture the market in the bustling megacity, Dhaka.

With a strong middle and upper middle class growing along with evolving tastes in Bangladesh, there is a need for greater consumer choices to be made available in Dhaka. With this in mind, Royal Affairs Ltd. has joined hands with Lloyds Luxuries Ltd. and are primed up to introduce an iconic brand such as Truefitt & Hill in Dhaka for the growing consumer class for the sole purpose of grooming men.

Mr. Istayak Ansari, Co-Founder & Director of Lloyds Luxuries, shares, "Beauty standards are changing with changing notions of gender, and with the media constantly displaying images of 'ideal' physical appearance that create new dimensions of beauty, not only for female but for male consumers too. A new dimension of male beauty that goes much beyond haircuts and shaves has been emerging in urban habitations of South Asian countries since more than two decades now."

Mr. Mukarram Husain Khan, Chairman, Royal Affairs Ltd, states, "We hope to give our customers the best royal experience supported with our unique range of excellent products. We have tried to bring a part the British royal heritage to Bangladesh with a brand that is in the Guinness book of World Records as the world's oldest barbershop. So come and visit the first store in Dhaka's up market Gulshan Avenue and get a whole new experience in men's luxury grooming."

Grooming for over two centuries, Truefitt & Hill, the world's oldest grooming barbershop for men has been offering a wide range of services designed to groom gentlemen to perfection. With the barbershop now in Dhaka, T&H brings world-renowned personal grooming services along with a personal grooming range for men.


The writer work with The Asian Age

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