In the last couple of quarters, very few Bollywood movies have managed to ring in the cash counters. Only three movies - 'The Kashmir Files', 'Bhool Bhulaiyaa 2' and 'Suryavanshi' - managed to recover investments, Emkay Global Financial Services said in a report.
The recent underperformance is in stark contrast to the pre-Covid times during which 35-40 per cent were able to cover production costs from the theatrical release.
The performance of Bollywood movies recently has clearly been underwhelming, with several mid- to high-budget films failing to leave a mark at the box office. On the other hand, regional (South) movies have managed to attract audiences to the theatres, the report said.
Bollywood has always been the mainstay for sustainably driving overall box-office collections. Pre-Covid, it used to contribute 60 per cent of the total box office collections. Bollywood movies were also the highest-grossing movies in 11 of the 16 pre-Covid quarters.
However, in the post-pandemic era, the overall contribution has dropped significantly, as Bollywood films failed to attract audiences, Emkay Global said.
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