Published:  03:09 AM, 25 January 2023

Reaching Global Heights with Homegrown Designs

Reaching Global Heights with Homegrown Designs

Established in 2019, ISHO has been writing success stories in the furniture industry with its minimalistic and sustainable design. Bringing forth the motto, 'Global Ambitions, locally made', ISHO's strengths lie in its local manufacturing of products with globally-inspired designs for modern homes, offices and commercial spaces.

With fully-mechanized, end-to-end processes that begin from locally sourcing fully-aged hardwood, to crafting every component of the product, to producing a fully-finished, ready-to-use product that's delivered within just 7 days, ISHO has revolutionized the industry with its design philosophy and brought a shift in the way people buy furniture.

The brand has recently launched three OVCs that beautifully highlight its Ratargul, Sonargaon, and Ikat collections, each one infused with a rich Bangladeshi essence that stays authentic to its roots. These videos succinctly display the origin of the designs and how the ideas are brought to life at the ISHO factory forming sleek, modern and ready-made furniture, while also showcasing the design process that pays a tribute to the country's treasured heritage and crafting traditions.

The brand's creativity reflects in its products as the names and design elements of the series are inspired by cultures and destinations across the world.

The company initially launched online with 380 products under 22 collections. To this day, ISHO has over 45 categories with over 4,500 items. The products excel in both aesthetics and functionality. Ranging from furniture to home decor, ISHO aims to allow its consumers to travel across the globe through their designs capturing the essence of different destinations. The company also provides interior solutions to office spaces and an industry-first AR experience while purchasing through the brand's mobile application.   During the perilous time of COVID, the brand manages to deliver to almost 48 cities across the country taking appropriate safety measures. These steps allowed the brand to create a strong place in the minds of people and in the furniture industry. The use of minimalism and sustainable design ethics of ISHO was highly appreciated by all kinds of customers when the company was first launched. ISHO's experimentation with various kinds of materials in addition to hardwood resulted in sustainable design, which created a positive impact in the minds of people. Within 3+ years of their establishment, ISHO became one of the top brands in the market competing with the likes of HATIL, Akhter and Otobi.

The world is still healing from the effects of COVID. Increased costs of importing raw materials and furniture have stemmed from the pandemic's effect on the global supply chain. Becoming a savior at these times, ISHO's wide range of products for home, office spaces, and house décor allows consumers to relish a global lifestyle experience by buying the best quality furniture available in the market. 

Creativity, Culture and Contemporaneity- ISHO has struck a perfect balance between the three C's as it designs modern products that appeal to the the evolving tastes of modern Bangladeshi consumers. Additionally, the designs are allowing the consumers to honour the country's culture and move towards sustainable living. These products can be found at ISHO outlets or can be bought hassle-free through their site at www.isho.com.






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