As Rashmika Mandanna's deepfake video goes viral, Amitabh calls for legal action

 
Bollywood actor Amitabh Bachchan has demanded legal action after a deepfake video of Rashmika Mandanna started circulating on social media. The video shows a woman, wearing a black outfit, entering a lift. However, her face has been morphed and edited in a way that it resembles the actress.
Several users on the internet claimed that the video was fake raises questions on how "unreliable" information is spreading rapidly on the internet. Mr Bachchan reposted the video and said "yes this is a strong case for legal."

The woman in the original video is a British-Indian woman Zara Patel, who has a massive following on social media. Ms Patel had uploaded the video on October 9. If one looks at the video, it is extremely difficult to spot the edited version of Ms Mandanna and hence makes it easier for social media users to fall for it. However on close observation, one can notice when the woman enters the lift, suddenly her face changes to the face of the 'Goodbye' actress, NDTV reports. Rashmika Mandanna has not yet reacted to the same. Meanwhile, a lot of people were shocked to notice this and demanded action from the authorities."Ok this is terrifying," said a user. "It's crazy how real this video looks!" remarked another person. A third added, "It's extremely worrying how unreliable online information is getting."

"Scariest thing ull see on the internet ... its all here now .. we used to joke about morphing etc now this is another level," added another user.
"This is horrifying for content creators and actors whose personality rights and even content/videos are in public sphere. The worst part is that the current setup is not even strong enough to criminalize people who attempt such deepfake videos. We need proper regulation," commented a person.