A meeting of the Media, Communication and Branding Standing Committee of the India-Bangladesh Chamber of Commerce and Industry (IBCCI) was held at a hotel in the capital on Tuesday. IBCCI Vice President and Chairman of the above standing committee Shoeb Chowdhury presided over the meeting. -AA
A meeting of the Media, Communication and Branding Standing Committee of the India-Bangladesh Chamber of Commerce and Industry (IBCCI) was held at a hotel in the capital on Tuesday.
IBCCI Vice President and Chairman of IBCCI Media, Communication and Branding Standing Committee Shoeb Chowdhury presided over the meeting.
The meeting was also attended by Sanjay Basu, Cochairman of the above standing committee, members of the standing committee Mule Venkataratna Reddy, Meherun Nessa Islam and Raju Ahmed Yasin who represented their respective organizations.
The Prime Minister's former Press Secretary and retired Principal Information Officer AKM Shameem Chowdhuri joined the meeting as a guest of honour.
The discussants at the meeting laid emphasis on the role of media, communication and branding in the present world to promote business ties and strengthen commercial affiliations between countries. The IBCCI officials also talked about the importance of the applications of latest technological innovations like artificial intelligence and blockchain technology which are required in the current era to deal with international business challenges and to utilize the prospects and opportunities of foreign trade.
Media's role in ensuring access to information was also discussed in the meeting.
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