Singer Bangladesh unveils campaign featuring Turkish star Burak Özçivit

 
Singer Bangladesh Ltd, a subsidiary of Arçelik, the flagship company of Türkiye’s Koç Group, announced the launch of its ‘Singer Bangladesh Transformation Journey’ campaign.

This initiative highlights the brand’s commitment to growth and excellence through implementing three key pillars of business transformation, according to a press release. Singer Bangladesh’s transformation journey is endorsed by Burak Özçivit which not only reflects the brand’s growth but also its vision to create a sustainable, customer-centric future.The  campaign is strategically fronted by Turkish superstar Burak Özçivit, the brand ambassador for Singer Beko, generating significant organic traction on social media.

This communication strategy underscores Singer Bangladesh’s focus on enhancing the consumer experience while integrating global expertise and standards.

Singer Bangladesh introduces its newly established factory, built with an investment of $78 million from Arçelik.

This cutting-edge facility, which will create more than 4,000 jobs, underscores the brand’s commitment to producing over 90% of its products locally, reducing dependency on imports, and fostering a robust local supplier ecosystem.

The flagship Singer | Beko concept store in Gulshan 1, modeled after Arçelik’s award-winning design in Istanbul, offers customers an immersive, world-class retail experience. Featuring curated experience zones and a shop-in-shop approach with the Beko brand, the store is poised to revolutionize retail in Bangladesh.

In a move to foster innovation and collaboration, Singer Bangladesh has relocated its corporate headquarters to Gulshan 2, Dhaka. Designed by renowned Turkish architects, the new office is designed to foster innovation, creativity and collaboration.

The campaign’s main content is a compelling 1-minute 5-second video that showcases Singer’s transformation journey., highlighting the new manufacturing plant, concept store., and corporate workspace.

Featuring Burak Özçivit, the video has already generated overwhelming positive engagement across social media platforms, positioning Singer Bangladesh as a leader in innovation and quality in Bangladesh market.

“Singer Bangladesh Transformation Journey - campaign reflects our commitment to enhancing the quality of life for Bangladeshi consumers through sustainable, innovative practices. We are thrilled to unveil our transformation journey and have Burak Özçivit as the face of this campaign,” said MHM Fairoz, managing director & CEO of Singer Bangladesh.

“Our new manufacturing plant, concept store, and workspace underscore our commitment to bringing global expertise and standards to Bangladesh while ensuring local growth and development.”