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Young entrepreneurs utilising the power of short video platforms to boost business -The Asian Age


Shafkat Alam


Short video sharing platform are the future- there's no doubt about that. Many startups and entrepreneurs have started to capitalize these platforms now. In terms of subscribers, engagement and popularity, TikTok is the most popular short-video sharing entertainment platforms worldwide.

But it's not just all fun and games when it comes to the global sensation. After all, TikTok has over a billion monthly users and was the number 1 popular domain by the end of 2021. What started as a platform for friends to share funny dance videos between themselves has turned into a tech behemoth. It is leading many entrepreneurs to see the business potential that TikTok has due to its unique offerings. As a result, they are setting up shop on the platform to showcase their brands in uniquely engaging ways.

While most other social media platforms focus on sharing photos and texts, TikTok focuses on sharing videos, opening a completely new level of connection with the audience. Young entrepreneurs can leverage this platform to their advantage and garner more customers along the way. The entrepreneurs can interact directly with the audience to test what works (and what doesn't!). This can lead their brand to gain significant traction in no time.

To start with, you need to understand how the platform works and what you want to achieve out of it. As a young entrepreneur, using TikTok as a tool for your marketing campaigns can be an incredibly engaging way to reach your target audience. You need to open a small business account and explore the platform to find out what kind of videos the audience wants to see.

Initially, it is vital to know whether you can get your brand message across and whether it will resonate with your audience or not. By studying what kind of content works on TikTok and what doesn't, you can easily make your place with your business in this highly interactive short-video sharing platform.
The obvious notion about TikTok is that it is a place for fun and creative videos, as can be seen, once users look for trending videos. People are looking for entertainment when they come to the platform.

The For You page is tailored according to the preference of the users, as they get to see more of what they like. One of the biggest strengths of TikTok is its intuitive algorithm which uses machine learning technology to give users recommendations on which videos they can watch, based on their previous viewings. This ever-evolving algorithm allows users to find new and trending content and makes it easy to find viral content as well.

The next part is crucial for the budding entrepreneurs looking to make their mark through TikTok: Creating content. After the business owners have studied the platform, they need to start creating engaging videos consistently to capture the attention of their target audience. To do this, start with creating fun and engaging content that appeals to your audience while keeping your brand positioning in mind. You can start by introducing yourself and your team through a thematic entrance that essentially captures the spirit of your business.

You can give users an interesting workplace tour to show how much fun you have while potentially building the next unicorn. You can showcase your products and services in unique ways to attract potential customers. You can even show step-by-step processes of how your products are made using the time-lapse features on TikTok.

These are just a few ideas that you can implement once you start your creating journey on TikTok. The idea is to engage the users with exciting offerings through innovative ways so that they find the drive to stay connected to your business and perhaps even replicate your videos using their accounts.

To get discovered organically on the vast platform that is TikTok, using the right hashtags with your content is vital. While creating fun and interesting videos is essential, it is also necessary to use the appropriate hashtags along with the videos to tap into the users' feeds. For this, scope out the hashtags that are trending so that you know what your target audience is likely to click on. It is important to remember that the hashtags must relate to your business in some way. So whenever you post videos on TikTok, make sure that you use relevant trending hashtags to give your videos the best chance to reach your target audience.

When creating content, users can choose from several filters to enhance their videos. Businesses can use this opportunity to create branded filters that creators can use in their videos. Another way to boost your business on TikTok can be undertaken by promoting a sponsored hashtag challenge. Businesses can also choose to sponsor a specific hashtag and advertise it on the Discover page. They can also use promoted hashtags that have already gone viral to get more engagement.

Small busine ssses can team up with popular content creators and influencers on TikTok and use the branded filters to their advantage while running marketing campaigns. They can ask the audience to use the filters in their videos and use hashtags to make the content discoverable. Collaborating with the creators will amplify the core message of the business, so it is essential to find the right influencers to share the brand message so that it aligns with the business values.

With small businesses flourishing on the platform as #smallbusiness conversations are taking place on TikTok,  it is the right time for budding entrepreneurs to enter the platform and learn the tricks of the trade from the ones who are successfully using this platform to grow their business. Young entrepreneurs can leverage this ever-evolving platform and replicate the success of their predecessors and grow their business in this tech-dominated era.

---The writer is an entrepreneur and digital marketing expert