"Success Story of PizzaBurg"

Anyone in Dhaka who does not live under a rock has most certainly heard of 'PizzaBurg'. It is a famous, particularly among the young people, budget-friendly pizza and burger place. Let's delve deeper into this establishment to know more about the man behind it as well as the cheeses they use that leave our taste buds satisfied.  

A cinephile who has a soft personality Mir Sumsul Bari Mehadi initiated a draft for 'PizzaBurg' in 2017. He is a BBA graduate from NSU. In one of his Consumer Behavior classes, his professor said that your name should resemble what your business is. As Mehadi would sell mainly pizza and burgers, he decided to name the restaurant 'PizzaBurg'. It was inaugurated in January of 2018 and it has been winning people's hearts since then.  

While studying in NSU, Mehadi has a part-time job in Grameenphone. Eventually, he realized that he was not being able to use his potential. At that time, company's would rarely promote such employees to higher posts. Mehadi, like any other child from a mediocre family, was expected to work in a monotonous corporate office. But he felt like he would not make the most of his education and abilities if he continued on this path. That is when he thought of doing something on his own. Mehadi started off as a founding investor in 'Coffee Express'. He quit after a while due to internal conflicts.  

Despite facing many difficulties, Mehadi started 'PizzaBurg'. This restaurant checks all the boxes for being a crowd's favorite. Although it is a pizza place, it is affordable. You can find meals for students as well. 'PizzaBurg' checks all the boxes for being a crowd's favorite. Mehadi let us know that they use the best kinds of cheeses like mozzarella, cheddar, parmesan and even cream cheese on their pizzas. Their bestsellers are the Meaty Onion and Sausage Carnival. Apart from these, other flavours like Cheese Fountain, Four Seasons, Cheddorolla have a different fanbase. And the bestseller burgers are Chicken Cheese Volcano and Chicken Juicy Bomb. Other items like set meals and shakes are also available here. 

'PizzaBurg' has spread around Dhaka. With almost 7 branches in Dhaka at prominent locations like Uttara, Shyamoli,Banani, Mirpur, Wari, Khilgaon and Bashundhara and two cloud kitchens at Banasree and DOHS, 'PizzaBurg' still carries on. Mehadi's ultimate goal is to open a branch in every district of Bangladesh. They are also available on food delivery apps like Pathao,FoodPanda and HungryNaki which always comes with special offers and vouchers.  

Consistency is important in every aspect of life. Mehadi observed that people tend to become comfortable once their business is at the peak. They use all the profit to upgrade their lifestyle and compromise the business. That is how most businesses or companies fail. Mehadi works energetically with his 'PizzaBurg' team members and makes sure of quality service every time. They also make sure that the customers are satisfied with both the hospitality and the food at 'PizzaBurg' and consider customer feedback as a vital element of running their business. The employees are strictly instructed to be cordial and well behaved at all times. And there is always a floor manager for every shift. Interior decorations are top notch at all outlets. The interiors are extremely photogenic and small parties and gatherings can easily be organized there. In this period of the Covid 19 pandemic, 'PizzaBurg' ensures their hygiene by implying a 'No mask, no service' rule inside their outlets and provides deliveries with special packaging including alcohol pads.  

Mehadi is a risk taker and he dreams big. His open-minded perspective has led him to where he is now. He believes he can establish 'PizzaBurg' outside of Bangladesh if foreign companies like 'Domino's' can do business here. Mehadi thanks his father the most for being supportive throughout the journey. He thanks his mother and younger brother as well. Mehadi has established a family more than a company. He does not claim 'PizzaBurg' to be his own nor does he say that anyone works under him. He made it very clear that 'PizzaBurg' is a family and everyone who has contributed is equally important and acknowledged. If Mehadi had to mention only one person from his journey, he would choose his best friend Hiya from the marketing department. Hiya has motivated and helped him in every phase.  

'PizzaBurg' is an ever-growing restaurant which even updates their menu. With a state of the art establishment, good quality products, near perfect recipes and wide range of choices, PizzaBurg has won the hearts of all it's customers. There's always something new and there's always something for everyone. People get great service and good food at the most affordable price here. Mehadi consistently comes up with different ideas and diligently.