Successful story of Shelai and Rubaba Akter

Recently, This Fashion Brand Shelai celebrated 15 years of its foundation. Rubaba Akter studied in Fashion designing, and after completion she dreamt to start a new fashion venture, and in February 2008, she along with her husband Arif Chowdhury founded Shelai, a shop of the women's clothes, in an effort to turn her dream into reality. 

 About the early story of Shelai, Rubaba Said, "At the beginning, we passed a very tough time. We started our journey with just two sewing machines. For the first couple of months, we didn't get any orders but my husband was always there with me. Since the day the idea of founding" Shelai" had come up, he always supports me whenever I need.  

"We had visited lots of places day and night with bags of clothes. We had also received so much mental support from here and there. At that particular time, mental support was essential."  

Fifteen years of hard work and determination created a lot well-wisher of shelai. Creating a brand and making it one of the biggest name in it’s own industry from scratch wasn’t an easy job. Shelai has millions of reach on its Facebook page.  

Through Facebook Live, it got tremendous success in the last couple of years. Besides, in this pandemic, it is also giving online shopping experiences to its beloved customers so that everyone can purchase their favorite dress staying in their residence. Shelai has 3 outlets in 3 prime zone of the capital; Gulshan, Banani and Dhanmondi. 

And they are going to open a new one in Mirpur, the heart of Dhaka.  Rubaba believes honesty and proper manner can make an initiative successful.  

She said, "Do what you love. We have to survive through our works in people's minds."