Coca-Cola launches campaign "Bishashe Magic"

Bangladesh has always been a cricket loving nation with the fans believing in the team to achieve great results.  Coca-Cola Bangladesh's latest campaign, "Bishashe Magic Tai Bishshashe Not Out" gives the fans an opportunity to watch the ICC World Cup 2023 in India. The campaign, centered around the magic of always believing in the team to succeed and do well, will rununtil 30 September 2023. By taking part in the campaign, Coca-Cola is bringing the fans one step closer to the team and support them from the field. 

In order to participate in the campaign, fans will have to find the unique code that is available behind the special World Cup label of any 400ml, 500ml 600ml 1 liter and 1.25liter bottle of Coke.  Once they receive the unique code, they will have to enter the code in the ICCx2023 (coke2home.com) website. Upon entering the code, fans will receive a Believe Coin or Ticket Coin.

 Consumers will have to collect 4 Believe Coins and 1 Ticket Coin to stand a chance to win a match ticket to watch a Bangladesh play at the ICC World Cup 2023. For more details and terms and conditions of the campaign visit ICCx2023 (coke2home.com).

Ta Duy Tung, Managing Director of Coca-Cola Bangladesh said, "Bangladesh is a cricket loving nation and every World Cup, there is an expectation for the team to do well and make history. This belief that the people have in the team is quite magical and it truly pushes our team to do well. To honor the passion and belief our fans have on the team, we have kick started the Bisashe Magic campaign. Through this campaign our fans will be able to go to the World Cup and cheer on the team to reach new heights."

In addition to winning match tickets, there are a number of other exciting prizes up for grabs including fan kits. In total,500 number of lucky fans stand the chance to win World Cup match tickets. For more information, visit ICCx2023 (coke2home.com).

Coca-Cola has been operating in Bangladesh over five decades with the purpose of refreshing the world and making a difference. Our portfolio of brands include Coca-Cola, Coca-Cola Diet, Sprite, Fanta, Kinley Water, Kinley Soda, Coca-Cola Zero Sugar, Sprite Zero and Thums-Up Current. The Coca-Cola Bangladesh System comprises of a company-owned bottling entity, namely, International Beverages Private Limited ("IBPL") and an independent authorized franchise bottler, namely, Abdul Monem Limited ("AML.) of The Coca- Cola Company (TCCC). Coca Cola system currently employs more than 800 people directly and indirectly provides support to over 21000 people. We seek to positively impact people's lives through various programs to provide water, sanitation, hygiene as well as rainwater harvesting projects across the country. The "Women Business Center" is our flagship program in Bangladesh where the goal is to empower women financially, having empowered 100,000 women in the country by 2020.  For the last 10 years, as part of global commitment to create a "World without Waste", Coca-Cola in Bangladesh has been the proud partner of International Coastal Cleanup. Additionally, The Coca-Cola Foundation (TCCF) teamed up to develop the IWET project in partnership with the specific overarching goal of "introducing Water-Efficient Technologies" in Barind Tract. With support from TCCF, the company continues supporting communities during the pandemic, positively impacting over 50 lakh lives in Bangladesh