Aarong Unveils The World’s Largest Craft Store in Dhanmondi

Aarong, Bangladesh’sprominent fashion and lifestyle brand, proudly announces the grand opening ofits newest flagship outlet in Dhanmondi—the world’s largest craft store. Spreadacross an awe-inspiring 60,000 square feet and encompassing eight spaciousfloors, this stunning architectural masterpiece is set to transform thenation’s retail landscape and cement Bangladesh’s standing as a global hub forartisanal excellence.

A Monument toDesign & Craftsmanship

The Dhanmondiflagship outlet is more than just a store; it’s a statement of magnificence andcreativity. The building’s distinctive façade and meticulously crafted interiorspeak to Aarong’s unwavering commitment to uplifting local artistry. 

As guestsjourney through each floor, they will be treated to a series of monumental artinstallations, including:

·        A 4-Storey Nakshi Kantha: Towering at the heart of thestore, this spectacular piece showcases the intricate embroidery tradition ofBangladesh, telling the story of Aarong.

·        Clay Pottery Wall: A tactile tapestry of handcraftedclay pieces that showcases age-old pottery practices as a contemporary artpiece, symbolizing Aarong’s innovative spirit.

·        Alchemy: Made from copper and repurposed glass, thisluminous centerpiece cascades from above, casting a warm, enchanting glowthroughout the space.

A ShoppingExperience Like No Other

Every corner ofthis flagship outlet has been thoughtfully curated to delight shoppers. Fromthe widest selection of handcrafted textiles to exclusive artisanal décor, thestore promises a truly world class experience. The children’s wear section, inparticular, features a magical, forest-themed playpen—an interactive wonderlandthat will captivate young imaginations while allowing parents to browse incomfort.

Dining with aView

At the pinnacleof this unprecedented retail adventure lies the Orange Parrot restaurant on the7th floor, which will open by the end of the year. Serving mouthwateringBangladeshi fusion cuisine, this unique dining destination will offer anunmatched culinary journey complete with sweeping views of Dhanmondi from itsserene terrace. Whether you’re unwinding after a day of shopping or simplyindulging in a gourmet meal, the Orange Parrot promises an unforgettableexperience.

A New Chapterfor Aarong

“This groundbreakingdestination store is a proud testament of Bangladesh moving boldly into thefuture,” said Tamara Abed, Managing Director, BRAC Enterprises. “Itembodies our mission to preserve and celebrate Bangladesh’s rich artisanalheritage while delivering a world-class shopping experience. Every producttells a story, connecting our customers to the hands that create them. Thisstore marks a new era for Aarong and highlights this brand’s ambitions for theglobal stage.”

Founded in 1978,Aarong has grown into a household name, renowned for preserving and promotingthe art and craft traditions of Bangladesh. With each new outlet, Aarongreinforces its commitment to supporting local artisans, empowering communities,and inspiring future generations of creators.