Deepika explains why big-budget films no longer motivate her

After years of leading major commercial films, Deepika Padukone says she has deliberately begun stepping back from projects that don’t resonate with her personal values or creative instincts. In a recent conversation with Harper’s Bazaar, she explained that the traditional benchmarks of success no longer hold meaning for her.

A Shift in Priorities Beyond Fame and Massive Box-Office Hits Deepika, who has increasingly used her influence to promote fair working hours and equal pay in the film industry, said her goals have changed dramatically.

“At this point, that’s not what drives me anymore. It’s not about doing Rs 100-crore films, or even Rs 500–600 crore ones,” she said.

In recent months, she reportedly exited two major films with Prabhas—Spirit and Kalki 2898 AD—due to her insistence on reasonable working hours and fair pay.

Discussing her evolving approach, she added, “If something doesn’t feel genuine to me, I can’t do it. Sometimes people assume throwing money at you is enough, but it isn’t. And the opposite is true too—some projects may not be massive commercial ventures, but if I believe in the people or the message, I’ll support it.”

Deepika is increasingly focusing on supporting new creators rather than simply starring in big films herself. After producing projects like Chhapaak under KA Productions, she says she now finds greater fulfillment in backing stories and creative talent.

“What excites me today is empowering others. My team and I are committed to nurturing storytellers—writers, directors, even emerging producers. That’s what feels meaningful now,” she said.