Published: 09:43 PM, 09 December 2025
Data Analytics Excellence Award–2025 conferred to Md Sharfuddin
At the Fourth International Conference on Recent Advances in Social Sciences and Humanities (CASH 4.0), held on 28–29 November 2025, Md Sharfuddin was distinguished with the Data Analytics Excellence Award–2025, jointly conferred by Eudoxia Research University, USA, and the Eudoxia Research Centre, India. His work was selected from numerous competitive pool of global submissions in recognition of its significant analytical contribution and relevance to sustainable digital practices.
Sharfuddin presented impactful findings on Management Information Systems (MIS) driven Green Marketing Intelligence, demonstrating how MIS can strengthen sustainable consumer engagement through real-time analytics and data-supported marketing decisions. The study highlighted that a large proportion of modern consumers prefer eco-friendly products, and MIS enables organizations to track sustainability preferences, digital awareness, and environmentally guided business communication.
Having completed his MBA in Management Information Systems (MIS) in Los Angeles, USA, and currently working as an IT Analyst, Sharfuddin focuses on implementing data-driven decision-making, consumer analytics, and intelligent digital strategies that support sustainable business transformation. His work aligns technological systems with ethical marketing behavior and environmentally responsible innovation.
The event, which brought together participants from more than 10 countries, honored only nine individuals across all award categories in this Conference. Sharfuddin’s selection underscores the global relevance of his work and the high level of competitiveness surrounding the awards. His research holds promising potential for Bangladesh, where the adoption of green business policies and technology-driven decision systems is steadily increasing. By promoting MIS-based sustainability analytics, his work can support Bangladeshi industries in developing ethical marketing frameworks, strengthening digital consumer engagement, and advancing eco-conscious business practices that align with national development goals.
The award selection process for CASH 4.0–2025 was conducted by an internationally renowned Central Organizing Committee comprising eminent academics and institutional leaders, including Chief Patron Prof. Dr. Rhituraj Saikia, President of Eudoxia Research University, USA; Patron Prof. Dr. Caleb Moyo, Vice Chancellor of Eudoxia Research University, USA; Convener Prof. Dr. Dimitrios A. Karras from the National and Kapodistrian University of Athens (NKUA), Greece; Organizing Secretary Dr. Rania Lampou of Greece, Dean of Academics and Research at ERU, USA; Flavia Ceccato, Chief Innovation Officer at ERU, USA; Coordinator Prof. Dr. Rajesh G. Konnur, Pro-Vice Chancellor of Eudoxia Research University, New Castle, USA; and Dr. Smreeti Mehta, Registrar of Eudoxia Research University, USA and Eudoxia Research Centre, Bangalore, India.
Submissions were evaluated on originality, scientific merit, sustainability, and long-term relevance.
Md Sharfuddin’s recognition at CASH 4.0–2025 reflects not only his personal excellence but also underscores the growing international impact of research contributions from Bangladesh. This recognition stands as a strong testament to his dedication, innovation, and leadership in advancing the fields of business analytics and sustainable digital transformation.
Sharfuddin presented impactful findings on Management Information Systems (MIS) driven Green Marketing Intelligence, demonstrating how MIS can strengthen sustainable consumer engagement through real-time analytics and data-supported marketing decisions. The study highlighted that a large proportion of modern consumers prefer eco-friendly products, and MIS enables organizations to track sustainability preferences, digital awareness, and environmentally guided business communication.
Having completed his MBA in Management Information Systems (MIS) in Los Angeles, USA, and currently working as an IT Analyst, Sharfuddin focuses on implementing data-driven decision-making, consumer analytics, and intelligent digital strategies that support sustainable business transformation. His work aligns technological systems with ethical marketing behavior and environmentally responsible innovation.
The event, which brought together participants from more than 10 countries, honored only nine individuals across all award categories in this Conference. Sharfuddin’s selection underscores the global relevance of his work and the high level of competitiveness surrounding the awards. His research holds promising potential for Bangladesh, where the adoption of green business policies and technology-driven decision systems is steadily increasing. By promoting MIS-based sustainability analytics, his work can support Bangladeshi industries in developing ethical marketing frameworks, strengthening digital consumer engagement, and advancing eco-conscious business practices that align with national development goals.
The award selection process for CASH 4.0–2025 was conducted by an internationally renowned Central Organizing Committee comprising eminent academics and institutional leaders, including Chief Patron Prof. Dr. Rhituraj Saikia, President of Eudoxia Research University, USA; Patron Prof. Dr. Caleb Moyo, Vice Chancellor of Eudoxia Research University, USA; Convener Prof. Dr. Dimitrios A. Karras from the National and Kapodistrian University of Athens (NKUA), Greece; Organizing Secretary Dr. Rania Lampou of Greece, Dean of Academics and Research at ERU, USA; Flavia Ceccato, Chief Innovation Officer at ERU, USA; Coordinator Prof. Dr. Rajesh G. Konnur, Pro-Vice Chancellor of Eudoxia Research University, New Castle, USA; and Dr. Smreeti Mehta, Registrar of Eudoxia Research University, USA and Eudoxia Research Centre, Bangalore, India.
Submissions were evaluated on originality, scientific merit, sustainability, and long-term relevance.
Md Sharfuddin’s recognition at CASH 4.0–2025 reflects not only his personal excellence but also underscores the growing international impact of research contributions from Bangladesh. This recognition stands as a strong testament to his dedication, innovation, and leadership in advancing the fields of business analytics and sustainable digital transformation.
