Published: 10:26 AM, 10 May 2026
Ameesha Patel takes dig at Bollywood’s ‘fake PR games’
Actor Ameesha Patel has stirred fresh debate in Bollywood after seemingly taking a swipe at the younger crop of actresses and growing PR culture in the industry. In a series of fiery social media posts, the actor called out what she described as Bollywood’s “fake PR games,” accusing several younger stars of paying to secure the “number one” tag and earn a “superstar” image despite lacking genuine box office success.
Late on Friday, Ameesha took to social media to call out Bollywood’s “fake PR machinery” and criticise the growing PR culture among younger female actors in the film industry.
The actor took to X, formerly known as Twitter, and shared a series of posts voicing her views on stardom, box office success, and what she called Bollywood’s “fake PR machinery.”
She first addressed the growing influence of YouTubers, writing, “Never feel bad or upset at Certain negative UTUBERS who always wake up with negativity and criticism for all the STARS… We as stars should feel happy for them rather then getting affected... after all by speaking ill about us all, their kitchen running… we wish them luck.”
Ameesha then turned her attention to actresses who, according to her, brand themselves as “superstars” despite not delivering major box office hits, while also taking a dig at the younger generation for allegedly trying to buy the “number one” tag through PR.
“Call ur self a superstar only if u have achieved any sort of work that creates history and havoc at the box office. Untill then stop playing PR games to cal urself a super star… Sorry but that’s the harsh reality… Loads of female actresses who haven’t even achieved 1 solo blockbuster in their careers tlll date are calling themselves stars by doing 2 avg films yearly and by being on some shooting sets u don’t become a star. All u become is an actor who is a part of a projects,” Ameesha posted.
