How Qbits is making quality tech affordable for everyday Bangladeshis

When Qbits introduced its first laptop to the Bangladeshi market in 2022, the immediate reaction from many consumers was one of suspicion. Why would anyone pay for a local brand when international names carried decades of trust? The company's answer, four years on, has been straightforward: strip away the supply chain.

"A foreign-brand device passes through a manufacturer, an exporter, an importer, a distributor, and then a third-party reseller before it reaches the customer," the company explains. "Every hand in that chain adds a margin. By the time you buy it, a significant portion of the price you pay is simply covering that chain's cost—not the device itself."

Qbits claims to have eliminated that chain entirely. As both manufacturer and direct seller, the brand says it has removed every intermediary between the factory and the buyer—passing those savings directly to the consumer.

Not refurbished—brand new

The low price points have attracted a familiar question: are these refurbished units? Qbits is categorical in its denial. The company says every device sold under its banner is brand new, and points to its supply chain model as the explanation for the affordability—not compromised quality.

The product range currently spans laptops and mini PCs, starting from Tk 26,999, but the company says this is just the beginning. A portable monitor—the Lumina 15F—has already launched, and work is underway on peripherals including mice and keyboards. The stated ambition is to become a full-spectrum technology brand serving everyone from students to working professionals, all within accessible price brackets.

An after-sales bet unlike any other

Perhaps the most striking aspect of Qbits' pitch is its warranty structure. Alongside a standard 45-day full replacement guarantee and a three-year brand warranty covering parts, the company offers what it calls a Lifetime Servicing Warranty—a commitment it says is the first of its kind in Bangladesh.

Under this arrangement, even after the three-year brand warranty expires, Qbits will continue to service its devices free of charge—indefinitely—with the customer only bearing the cost of replacement parts. The logic behind such an offering, the company suggests, is rooted in geography: unlike multinational brands, Qbits is not going anywhere.

Try before you buy

For those still on the fence, the company has opened an experience centre at Mirpur Shopping Centre, Level 11, Mirpur 2, Dhaka—where prospective buyers can test any laptop or mini PC for as long as they like, run their own workloads, try games, and assess performance firsthand, with no sales pressure and no time limit.

It is a model that reflects a certain confidence. Whether that confidence is warranted will depend on how the brand holds up as it scales. But for a market long dominated by imported names and layered distribution costs, Qbits' direct approach represents at least a credible alternative worth watching.