Published: 11:28 AM, 05 July 2026
Preity Zinta moves Bombay HC over AI deepfakes
Bollywood actor and IPL franchise co-owner Preity Zinta has now taken the legal route, approaching the Bombay High Court over alleged deepfakes, morphed images and other unauthorised digital content that she says uses her identity without permission.
According to Bar and Bench, Preity has named Google LLC, Meta Platforms Inc., domain name registrars, several identified individuals and John Doe defendants in her lawsuit, enabling legal action against unknown people who may have created or shared the alleged content. The plea states that AI-generated deepfake videos, morphed images and chatbot-style conversations using her likeness have been circulating on platforms such as YouTube, Instagram and Facebook without her knowledge or consent.
Appearing for the actor, senior advocate Venkatesh Dhond told the court that advances in AI have made deepfakes far more convincing than before, making it increasingly difficult for viewers to distinguish fake content from real content. He requested urgent directions, asking websites and online intermediaries to remove all the allegedly infringing content identified in the petition, while also seeking wider protection against the future spread of unauthorised AI-generated material featuring Zinta.
The legal team further argued that her face, identity and public image had allegedly been used by AI tools to create fake advertisements, promotional material and other commercial content without her permission. According to the suit, this violates her personality rights, moral rights and right to privacy. It also alleges that websites operating under domain names containing her name, despite having no connection to her, are being used to host such material.
